Why Cinemagraph?

In this digital age, cinemagraph has gained its popularity in digital marketing and advertising. As a photographer, I am constantly exploring and experimenting various ways to create interesting visual medium. 

I make photos come alive ! 

I combined my photography with cinemagraph. I create this type of medium for both commercial and non-commercial organisations.


What Does Cinemagraph Do?


Cinemagraph brings life to a photograph. It is more affordable to produce than video, and easily uploaded to Facebook and Instagram which enables cinemagraph to loop with its autoplay function.

These are some of my recent work on cinemagraph created for various clients. The visual itself will explain how a cinemagraph can capture a viewer’s attention without creating much distraction.

Subtly animated cinemagraph keeps viewer’s eyes fixated on the content. Cinemagraph has more elegance too.

A combination of cinemagraph, timelapse and hyperlapse creates a unique video. 


How To Create Cinemagraph?


This was my first production of cinemagraph. 

The busy street of Mongkok in the city that never sleeps, Hong Kong. 

This cinemagraph was made from a time-lapse of roughly 2 minutes with 350 images. 

The time-lapse was created with Persecond. The cinemagraph was produced using Cinemagraph Pro. Both apps are by Flixel. I did the colour grading in post with another software to get that film like effect. 

This piece was featured by Flixel as one of the Top 5 of the week. 

There are several workflow to create a cinemagraph. First and foremost, you have to know what format to shoot and what is the subject of interest.  It can be in a form of time-lapse or video of at least 3 minutes in length. 

Then you will have to identify which part of the subject or photo should come alive and what should be kept still. This is the part that is important to attract viewer's attention and impact from that subtle movement of a subject in a still image. Creating a smooth consistent loop is equally important. 

There are many creative ways to make a cinemagraph. 

The above cinemagraph was created with a photo and a one minute video clip. 

The photo is the bus with the passengers. The video clip is the bokeh from moving vehicle lights which I have filmed separately. 

The first layer is the video. Then I inserted the photo onto the video. Finally I masked the area where I wanted the movement to be, which are those windows. 

The post processing work to create these cinemagraphs was made easy with Flixel. This is an app with a price plan, specially designed to edit and produce cinemagraph and also time-lapse. They are a Canadian based company and possibly the only cinemagraph app available in the market. You can download a free trial with a watermark on your work. Flixel has come up with many tutorials on how to make cinemagraph with their apps. Check it out

Before the final presentable copy of a cinemagraph is produced, you might want to look into some other technical edit too. For example, colour grading if required. 

The talent and artistic eyes of the cinemagraph creator remains crucial in this whole process. 


For those who wants to learn from scratch.  I run a cinemagraph workshop.

If you are looking for a cinemagraph creator, whether it is for a marketing campaign or for your personal shoot. Get in touch to discuss the brief.

Let's chat over coffee.

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